Be Discovered. Everywhere.
Your customers are searching for you on Google, Bing, Maps, AI tools, and other platforms. We'll make sure they find you.
Since 1997, we have leveraged our experience to engineer Search Everywhere Optimization (SEvO), ensuring your Rhode Island area business is discovered by traditional search engines, AI platforms, and future customers — everywhere they are searching.
Providing Rhode Island area businesses, as well as the agencies and freelancers who support them, with senior-level SEO services without the need for a full-time hire - via no-contract, and contracted services.
Trusted by Local Leaders & Recognized by Industry Experts
The “Ten Blue Links” Era is Over
For decades, "SEO" meant ranking on Google. Today, the landscape is quite fragmented.
Where your customers are actually looking:
AI Platforms: ChatGPT, Gemini, Google AI Overview, Perplexity, and (many) more.
Voice Search: Siri and Alexa.
Maps: Google Maps and Apple Maps.
Search Engines: Google and Bing are still the kings of discovery - we ensure you’re there, too.!
The Bottom Line: Most Rhode Island area websites are built for the internet of 2015. We’ll fix things to meet how searchers, search, in 2025 so you’re discovered everywhere they are looking.
SEO is far from dead - but there’s more to search discovery than search engines. Rock on!
The Omni Strategy: Search Everywhere Optimization (SEvO)
🔎Organic Search Visibility
We focus on technical & website SEO, schema markup, and high-value on/off-page content to secure your visibility on Google and Bing search engines for high-intent queries.
🤖AI Optimization
AI models rely on on-page and off-page structured data to provide answers. We organize your digital footprint, so these platforms can accurately read and recommend your business.
📍Local SEO
We align your business data across directories, maps, and local networks to ensure you are the primary choice for customers in Rhode Island and Southeastern Massachusetts.
The Omni Difference: Why We Are Different
Vs. Web Design & Marketing Firms
Great agencies build beautiful brands and websites. We engineer the visibility that powers them. We ensure that stunning design translates into the leads and revenue the business expects.
The Omni Difference: We don't dilute our focus. We do not design or build websites. We are a specialized SEO firm dedicated exclusively to advanced search visibility optimization - partnering with web developers to ensure their stunning work meets the business’s objectives and goals.
Vs. National “Big Box” Agencies
At a large agency, your strategy is typically managed by an account rep, marketing specialist, or project manager. With unrelated departments handling different parts of your business, you simply become Account #02916.
The Omni Difference: We do not department-bounce you. All clients work directly with the Founder/subject-matter expert who knows the New England market, providing the business acumen and nearly 30 years of strategy building that most can’t match.
Vs. Traditional SEO Providers
Many providers are still focused on “chasing algorithms” or ranking for vanity keywords that look good on a report but don't drive actual revenue.
The Omni Difference: We do not chase outdated metrics. We focus on Search Everywhere Optimization (SEvO). We optimize your presence for Google & Bing search engines, plus AI answers, voice search, and local maps - ensuring you are visible where your customers are looking.
Vs. DIY Tools & Plugins
Plugins and AI tools promise magic, but they are not a strategy. AI simply aggregates existing consensus - it lacks the originality and authenticity required to stand out in a crowded market.
The Omni Difference: We do not rely on “set it and forget it” automation. We provide the human insight required to build a unique brand voice, using tools to support our strategy, not replace it.
A Partner. Not a Vendor.
I’m not a salesperson passing myself off as a marketer. I’m a practitioner who has been in the trenches of search and digital marketing, right here in Rhode Island, for nearly three decades, well before Google, Bing, YouTube, social media, cell-phones, or the AI boom ever showed up. I’ve worked through every major shift in this space first-hand, from day one.
I didn’t learn SEO and digital marketing the easy way. I took the unconventional path of earning my stripes by bootstrapping my own companies, testing and refining strategies at my own risk and on my own dime for more than a decade before ever offering it as a service to other businesses. That real-world pressure to pay my bills and make things work for my own P&L still shapes how I engage with clients today.
Since that first business in 1997, I’ve founded three other businesses with two pivots, exited a successful RI-based SEO agency through an acquire-to-hire in 2022, taught SEO and digital marketing at RISD, and serve on the Technical Advisory Committee for New England Institute of Technology. I’ve also contributed to other East Coast universities along the way. My work has been published, syndicated, cited, and quoted internationally, and I was recently honored as a 2025 Rhode Island Tech10 Award winner, the first SEO/digital marketer to receive that recognition.
When you hire Omni Search Labs, you’re not handed off to an account manager. You get a fractional SEO director who treats your business and your bottom line like a co-owner, not a vendor.